Dominate Search Engine Results Pages With These SEO Tips

If you work within the web world, it all just makes sense.

We all know what SEO is, what SEM is, what PPC is, how search engines work, and how it all relates to building websites and performing well in the web world.

But for the everyday Internet user, these are likely not things that you think about on an everyday basis. Or you may have just heard these terms for the first time and wondered what it all meant. Believe it or not, simply understanding the basics I am describing here may help you become a more proficient Internet user as a whole; and if performed properly, the SEO tactics that follow should help you improve the amount of traffic that comes to your website naturally (i.e. at no cost to you).

For starters, let me define these three key acronyms:

1. SEM - Search Engine Marketing
2. PPC - Pay-Per-Click
3. SEO - Search Engine Optimization

What is SEM?

Let me begin with Search Engine Marketing, as this term is very broad and fairly simple to explain. Anyone who utilizes search engines to market their website is doing Search Engine Marketing, or SEM. This includes Pay-Per-Click and Search Engine Optimization, as well as other techniques, such as Social Networking or link building.

What about PPC?

The most common term associated with SEM is Pay Per Click, or PPC. PPC is the act of just what it sounds - paying for clicks. This is done via search engines such as Google or Yahoo, as well as others such as MSN or Ask.com. Any company that performs PPC does so by placing bids on keywords through one or more of these search engines. They then pay each time that ad is clicked on (but not until it is clicked on). This can be as simple as setting a bid price on a few of the terms most closely associated with your website, or as complicated as bidding on thousands of keywords and keyword groups that research has proven to be commonly used by users who are interested in a website such as yours.

When you perform a search within any search engine - lets say Google for the sake of simplicity - you get two types of results: paid search results and organic search results. Lets pretend I was interested in purchasing a copy of "The Tao of Pooh" online. I go to Google and I search "Tao of Pooh". This takes me to a results page that Google has populated for me. At the top of the page, I will likely see a few links with a yellow background (and if you look closely, you will notice a label at the top of this area that says "Sponsored Links"). There are also likely a handful of links on the right side of the screen (also with a subtle "Sponsored links" label at the top). These are paid search results and are, as you would guess, the product of PPC. All other results are called organic, or natural, results. So now we know where paid search ads come from and have a vague idea of how Google and others decide to put them there.

What about the rest of these other organic results, right? Well that's where SEO comes in.

So then what is SEO?

SEO, or Search Engine Optimization, is the act of optimizing a website such that search engines "like" your site. Unfortunately SEO is no simple science, but that is the beauty of it. Search engines have what are called search algorithms, or extremely complex rating systems, that have the power to decide how relevant your site is to any given keyword search based on a variety of factors. Where PPC is driven by the amount that is being bid on a keyword, SEO is being driven by how relevant your website is to the given search term(s). Sounds scary, but the wonderful thing is, the better their algorithm, the more likely you are to end up landing on a website that is exactly what you were looking for.

How do Search Engines Work?

When a search is performed, the search engine sends its "spiders" out to crawl every website on the Internet. Then, using their search algorithm, they are able to rate which of those sites is most relevant to the given search term(s) and return those results to you in order or their rated relevance. Although few people know exactly everything that is on that algorithms ever-changing mind, there are a number of factors in a websites content, design and structure that are given a great deal of importance. Relevancy is key - the more relevant a site is to a given search term or group of search terms, the more likely your site is to appear organically. But how do you prove that your site is more relevant than another site, when there are so many other sites out there?

More Specifically, how do I Effectively Perform SEO?

Aha, so now you want to know the key? Well again, there is no perfect science to it, but here is what I have gathered over time as the most important aspects of SEO that should help you focus your to improve your site's organic search results:

• Keywords:
  The keywords that are used within your site should be relevant to your sites content and should be chosen such that any user who is interested in your product or service would likely be searching using terms that are contained within your site content. Make sure that the most prominent keywords make up 3-5% of your site content.
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• Links - inbound as well as internal:
  Search engines view inbound links as important because it shows that sites other than your own have some interest in your site and therefore gives your site legitimacy and relevance. Links within your site that link to other pages within the site are also considered important, as it shows your site is organized in a way that improves the user's experience. Pages on your site that have nothing linking to them are not going to help your site out in any way.
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• Site history:
  Although this is not something you can change on the fly, it is true that if your site has existed for some time, you are going to have a better time at coming up higher in search results.
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• Original content:
  If you are using content that exists elsewhere, your site will be punished for it. I recommend always having original content on your site - even if it is only subtly different.
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• Meta tags:
  These are just keywords and descriptions that live within the code of you site that tell search engines what your main keywords are and provide a description of your site. If these are omitted, you are missing out on a great chance to tell the search engine a lot about your site and are likely going to be dinged pretty good by the search engines.
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• Site code and structure:
  There are many ways that sites can be coded to be more cleanly and more ideal for search engines. If you have the opportunity, have someone look at your site's code to ensure that you do not have excess code, that you are tagging all of your images and other elements appropriately, and especially if your site is flash-based, that your site has html files associated with those flash files so that there is text for the search engines to read.

The list could go on, but lets not go overboard and overwhelm ourselves - this is a great starting off point and will have you busy for some time.

I hope that this guide gave you a good intro into the wonderful world of online marketing and all that it entails! Feel free to let me know if you would like to learn more about any of this and I will certainly be happy to take it a step farther. Happy searching!

Search engine optimization aims to attain the goal to getting more people to a website by helping it get higher rankings in the major search engines. This simply implies that s.e. optimization's goal is to produce a internet site appear on the first pages, or even the first page of a search done through the internet search engine.

You can find two methods to be capable of geting noticed by se's. One is through pay-per-click-advertisements. A good example of a pay-per-click system that's used by search engines could be the Google Adwords system. It has created a hype and contains given Google around 5 billion dollars when it comes to revenue per year. Webmasters can place their bids to be shown whenever a keyword is searched with a surfer. The greatest bidders can get their sites to appear first when the search has been done. The 2nd way of getting high rankings from search engines is through organic searches. Se's evaluate web sites by using what they call “ spiders. ” These programs scan those sites and collects details about them. They then collate the information and pass it to the internet search engine. This area is primarily the primary arena of search engine marketing. It utilizes a set of methods to be capable of geting se's to list the internet site on high ranks.

The main reason for search engine optimization is always to increase the traffic generated by way of a internet site. Websites are built to be seen by Internet surfers and search-engines might help it accomplish this goal.

The power of the
website marketing really should not be underestimated. It is amongst the foundations of the foundation of the Internet. A survey showed that 90% of Internet users employ search-engines to aid them inside their Internet-related activities. Google, the dominant player in the s.e. industry, generates 70% of most search-related Internet activity.

People and Search-engines are alike

Se's

One most desired topic is "Search Engine Optimization (SEO). "

Additionally, it features articles about internet marketing and web site promotions. It's really a one stop-site for Seo and a whole lot more related topics. The website is also user-friendly, is simple to navigate and allows user interaction.

All of the topics found at the internet site could be very useful to e marketers/telemarketers, web site consultants and bloggers who would like to optimize their search-engines.

Topics like "Boost your ratings with Pagerank Sculpting", "Consider work searching Engine Marketing" and "Why SEO is very important for the Web Site" and many more - are only several useful SEO topics in the web site.

3. SearchEngineChannel


A number of the significant articles are: "Social Media as well as your Search engine marketing Strategy" and "Small Business SEO - 5 Top Seo Tips".

This is a web log which has SEO articles as its featured posts: "31 Days to Developing a Better Weblog, Seo " and "Google Optimization Secrets From the Trenches" are two of the very most helpful articles.

5. S.e. Genie: Magician for Online business


There are numerous topics featured in this website and the articles about SEO should be read by every one who wants to optimize her/his s.e..

Which Atlanta SEO Company Methods Are The Most Efficient?

Freelance writing is a powerful way to explore a brand new job opportunity or to simply make extra money privately. For those who are just starting out in the forex market, SEO writing is a good chance to advance in a career written down. SEARCH ENGINE OPTIMISATION, which stands for Search engine optimization, is just a important element for companies that actually have an online presence and desire to earnestly work to boost traffic with their website through the use of major se's.



For writers who work to become experts in your community of SEARCH ENGINE OPTIMISATION writing, there are lots of great opportunities for advancement. In short, SEARCH ENGINE OPTIMISATION is employed to enhance the online ranking of a company browsing results when utilizing major search engines like google or Bing. Companies are able to increase their website traffic by earnestly attempting to improve their ranking searching results amongst their competitors. Atlanta SEO is really a crucial element for a company's marketing plan to experience long-term success. Because of this, there are several ways to use SEO to get ahead as a writer in the current marketplace.



As a writer, it is necessary be very knowledgeable about the concept of S.E.O. and how it could be used most efficiently before investing projects. This could easily be performed by doing research and reading up on success stories from other writers and companies who have effectively implemented S.E.O. strategies. The more intelligently a writer can talk with SEO concepts, a lot more likely they are to build a solid portfolio through completing jobs and working with organizations to fine tune their internet sites. Another good way to know and master the usage of SEO would be to perform web searches for specific concepts using major search engines. This may give a strong notion of how existing organizations have successfully used S.E.O. to boost their visibility in search brings about improve their website traffic.



So that you can successfully secure SEARCH ENGINE OPTIMISATION freelance writing jobs, it's important to market your skills to prospects. It is critical to send e-mails to companies, make calls and expect you'll produce a convincing case for landing a writing position. Building a strong portfolio and receiving feedback and tips from customers will go a long way toward building your self in the S.E.O. writing field. Remember, SEO writing is a concept that sometimes must be tested and altered before finding the most useful options for success. It is critical to take feedback and criticism with grace, while working toward personal and professional improvement.



There are lots of opportunities on the market today for freelance home writers in the SEO writing field for folks willing to put in the commitment to accomplish their goals.



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Step one to find out if investing in Social media is really a wise move for the company is once you know your target audience habits. By utilizing Google and Web log Aggregators, you can observe if your niche has already a healthy social media presence, or if it does not exist. Don't forget to browse professional and social network sites as well, maybe your own future customers are not writing on blogs however they are asking questions there that have to be answered. If social media isn't very established for your business sector, but people are seeking information and asking one another it may be a great chance to position yourself as a reputable supply of information and a forum for conversations. However, if there doesn't seem to be a buzz on the internet for the products or services, you might be better using other more traditional kinds of marketing. If you are already aware your target audience is a frequent user of any Social media marketing channel, be it Twitter, Facebook, MySpace or any, it's probably worthwhile to build up a sound social media technique for that channel. This way you will be able to achieve them within an environment they've been already knowledgeable about and associate with fun and interesting things. However, if your audience just does not use the internet for sharing information and images it may be a waste of time and effort to try and make sure they are put it to use. Looking at the other players in the market are doing will help here. If your competitors Facebook page has almost no fans it could be since they are doing it wrong or because the sort of person you are targeting prefers to spend their time on Twitter, and the other way round. It's easier to find your users where they are already than trying to make them start using something they do not like simply to tick a checkbox named "My company includes a Twitter account". Social media marketing.

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