Alt Attribute & Search engine optimization

SEO Optimization images is becoming more and more essential in SEO (Search Engine Optimization) for websites. The ALT attribute is really a critical step that is often overlooked. This is often a lost opportunity for better rankings.

In Google's webmaster guidelines, they advise using alternative text for the images in your site:

Images:. Make use of the alt attribute to supply descriptive text. Additionally, we recommend using a human-readable caption and descriptive text around the image.

Why would they ask us to achieve that? The answer is easy, really; search engines have the same problem as blind users. They cannot begin to see the images.

Many webmasters and inexperienced or unethical SEOs abuse the use of this attribute, trying to stuff it with keywords, looking to achieve a certain keyword density, which isn't as relevant for rankings now as it was previously.

On the other hand, high keyword density can, on some search engines, trigger spam filters, which might create a penalty for the site's ranking. Even without such a penalty, your site's rankings won't benefit from this plan.
This method also puts persons who use screen readers at a greater disadvantage. Screen readers are software-based tools that actually read aloud the contents of what's shown on the screen. In browsing the net, the alt attributes of images are read aloud too.

Imagine listening to a paragraph of text that is then repetitions of many keywords. The page would be not even close to accessible, and, to put it mildly, would be found quite annoying.
What exactly is an Alt attribute?

An ALT attribute should not be used like a description or perhaps a label for an image, though lots of people utilize it for the reason that fashion. Though it may appear natural to assume that alternate text is really a label or perhaps a description, it's not!

What used within an image's alt attribute should be its text equivalent and convey exactly the same information or serve the same purpose the image would.

The goal would be to supply the same functional information that the visual user would see. The alt attribute text should be the "stand in" when the look is not available. Think about this: Should you replace the image using the text, would most users receive the same basic information, and would it create the same response?
Some examples:

 

Some SEO Optimization Tips

If a search button is a magnifying glass or binoculars its alt text ought to be 'search' or 'find' not 'magnifying glass' or 'binoculars'.

If the image is supposed to convey the literal items in the image, then a description is appropriate.

If it is designed to convey data, then that information is what is appropriate.

If it is designed to convey using a function, then your function is what ought to be used.

Some Alt Attribute Guidelines:

Always add alt attributes to images. Alt is mandatory for accessibility and for valid XHTML.

For images that play merely a decorative role in the page, make use of an empty alt (i.e. alt="") or perhaps a CSS background image to ensure that reading browsers don't bother users by uttering such things as "spacer image".

Remember that it is the function from the image we are attempting to convey. For example; any button images shouldn't include the word "button" within the alt text. They should emphasize the action performed through the button.

Alt text ought to be based on context. The same image inside a different context may require drastically different alt text.

Try to flow alt text with the remainder from the text because that's the way it will be read with adaptive technologies like screen readers. Someone hearing your page should hardly be aware that a graphic image is there.
Please remember that utilizing an alt attribute for every image is needed to meet the minimum WAI requirements, which are used as the benchmark for accessibility laws in UK and the remainder of Europe. They are also necessary to meet "Section 508" accessibility requirements in the US.

It is useful to categorize non-text content into three levels:

Eye-Candy
Mood-Setting
Content and Function

I. Eye-Candy

Eye-Candy are things that serve no purpose apart from to make a site visually appealing/attractive and (in many cases) satisfy the marketing departments. There is no content value (though there may be value to a sighted user).

Never alt-ify eye-candy unless there's something there that will enhance the usability of the site for somebody utilizing a non-visual user agent. Use a null alt attribute or background images in CSS for eye-candy.

II. Mood-Setting

This is the middle layer of graphics which may serve to set the atmosphere or set the stage so to speak. These graphics are not direct content and may 't be considered essential, but they are important in they help frame what is going on.

Try to alt-ify the 2nd group as is sensible and is relevant. There might be times when doing so might be annoying or detrimental to other users. Then avoid it.

For instance; Alt text that is identical to adjacent text is unnecessary, and an irritant to screen reader users. I recommend alt="" or background CSS images in such cases. But sometimes, it's vital that you get this content inside for all users.

Usually this will depend on context. Exactly the same image inside a different context may require drastically different alt text. Obviously, content ought to always be fully available. The way you go in this case is a judgment call.

III. Content and Function

This is when the look is the actual content. Always alt-ify content and functional images. Title and long description attributes may also be so as.
The reason many authors can't understand why their alt text isn't working is they don't know why the images are there. You have to determined precisely what function a picture serves. Consider what it's about the image that's important to the page's intended audience.

Every graphic has a reason behind standing on that page: since it either enhances the theme/ mood/ atmosphere or it is critical to what are the page is attempting to explain. Knowing what the look is perfect for makes alt text easier to write. And exercise writing them definitely helps.
A way to look into the usefulness of alternative text would be to imagine reading the page on the phone to someone. An amount you say when encountering a particular image to make the page understandable to the listener?

Aside from the alt attribute you've got a couple more tools at your disposal for images.
First, in degree of descriptiveness title is within between alt and longdesc. It adds useful information and can add flavor. The title attribute is optionally rendered by the user agent. Remember they are invisible and not shown like a "tooltip" when focus is received via the keyboard. (So much for device independence). So make use of the title attribute only for advisory information.
Second, the longdesc attribute points towards the Link to a full description of an image. If the information found in a picture is essential towards the meaning of the page (i.e. some important content will be lost if the image was removed), an extended description than the "alt" attribute can reasonably display ought to be used. It may offer rich, expressive documentation of the visual image.

It ought to be used when alt and title are insufficient to embody the visual qualities of an image. As Clark [1] states, "A longdesc is really a long description of the image...The goal is to use any length of description essential to impart the facts from the graphic.

It would not be remiss to hope that the long description conjures a picture - the image - within the mind's eye, an analogy that holds true even for that totally blind."

Even though alt attribute is mandatory for web accessibility and for valid (X)HTML, not every images need alternative text, long descriptions, or titles.

Oftentimes, you're best just going with your gut instinct -- if it's not necessary to incorporate it, and if you don't have a strong urge to do it, don't add that longdesc.

However, if it's necessary for the entire page to operate, then you have to include the alt text (or title or longdesc).

What's necessary and what's not depends a lot about the function of the image and its context on the page.

The same image may need alt text (or title or longdesc) in one spot, although not in another. If the image provides simply no content or functional information alt="" or background CSS images might be appropriate to make use of. However, if the image provides content or adds functional information an alt will be required and perhaps a long description would be in order. In many cases this type of thing is a judgement call.

Image Search Engine Optimization Tips

Listed below are key stages in optimizing images:

Select a logical file name that reinforces the keywords. You should use hyphens within the file name to isolate the keyword, but avoid to exceeding two hyphens. Stay away from underscores like a word separator, such as "brilliant-diamonds.jpg";

Label the file extension. For instance, if the image internet search engine sees a ".jpg" (JPEG) file extension, it's going to assume that the file is a photo, and if it sees a ".gif" (GIF) file extension, it's going to assume that it is graphic;

Make sure that the text at the image that is relevant to that image.
Again, don't lose an excellent chance to help your website together with your images in search engines. Begin using these steps to position better on all of the engines and drive more traffic to your site TODAY.

Search Engine Optimization

Search engine marketers and usability engineers want to understand why we go to websites and what we do after we arrive at a search results page. They ask questions like:

• Are we satisfied with where we landed?


• Did the engine provide accurate results listings?


• Was our click choice a positive one?


• Did we stay on the site or leave?


• If we left, what search result better matched what we wanted to find?


• Was it the search results or did we have a bad experience with the web page we landed on?

Both search engines and human factors related fields study our intent.

Author Matt Bailey points to the depth of the importance of intent in his new book, Internet Marketing: An Hour a Day.

“Search engines are integrating more multimedia and allowing deeper access to documents and media earlier in the search process. They are attempting to determine the intent of the searcher and deliver results accordingly.”

What is our intent? Why do we visit the Internet? Why do we use search sites such as Google and Youtube?

In a 2009 ComScore study (comScore, 2009), they found that “Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.” This includes the search engine itself, Youtube, which they own, Google books, email, Google reader and more.

Clearly, marketers want to be sure their clients’ websites perform well in Google’s web properties. Not doing so can wreck the success of a business.

Search Behavior = People Who Search

Shortly after search engines and information sites appeared on the Internet, case studies zeroed in to understand why, who, where, when, where and how humans use them. Hot on the trail, too, were analysts interested in learning about site traffic, popularity, rank and how to make money from it.

Many of you were guinea pigs during the 1990’s when web page backgrounds were gray with black text, and animation, 3D images, scrolling text boxes, rotating banners and blinking images were all part of a typical user interface.

As fun as all those things were to create (I loved animating images), web designers had to buckle to user preferences.

Search engines learned what we really come to the Internet for. Perhaps search engine sites are not suitable for certain subject types when it comes to information searches. In order to improve search engine design and SEO marketing efforts, we try to understand user intent and goals for searching.

It’s been well established at this point that search engines are used by us to find information. What kinds of information are most popular?

A recent study from Australia on who uses search engines found that half of search engine queries were looking for a particular website, while the other 50% were split between ecommerce and popular culture searches.

The study also pointed to what is referred to as “leisure searches”. The findings present the idea of search sites not only for information gathering or shortcuts to web sites, but they’re also sources for leisure, with one in six of all searches estimated as being leisure searches.

The Australian study offered some surprising details for anyone wondering what we’re searching for, by subject. Adult site searches fell into the middle, with ecommerce being second, edged under a tad by popular culture topics. Health, weather, contemporary affairs and government are the least popular searches.

The study stood out from others because it included and factored in the lifestyle of their participants. This is different than user testing labs or Eye tracking tests. To their surprise, lifestyle choices had no measurable impact on the type of search queries. In fact, new questions were raised on user –searcher behavior.

For example, do Internet users tend to go to particular trusted web sites for information on healthcare, computing and contemporary affairs, rather than use search engines? Does the distribution of the most ranked subjects searched for represent user interests or the suitability of search engines for looking up certain types of topics?

Another study (Broder, 2002) narrows search engine user behavior as informational, navigational, transactional and leisure. Half the searches in the study were navigational and one-third, transactional. Half of all searchers know where they want to go.

What Does This Mean To Search Marketers?

The most obvious is that it’s time to accept usability studies into marketing strategy. And, user experience professionals can no longer devalue the role of search marketers. Both camps provide essential skills and expertise needed for web site projects.

A lot of what’s happening on the Internet is relationship building. The global community wants this so badly they invented social networking sites and social marketing to drive interest and generate revenue from these new site sources.

Emotional web design is no accident. We’re emotional beings. Empathy makes us connect with others.

“In life and business, focus on creating win-win situations. Look beyond the immediate sale in order to connect with customers as people.” – Steve Harper, The Ripple Effect.

Despite our developing mental models and creating user personas, we remain on the edge of understanding who uses our stuff. Wouldn’t it be grand if stakeholders got out of their offices and actually interacted with the people who use their websites?

I’ve often wished I could video people who multi-task at home, with one hand on a laundry basket, an ear to the cell phone and a hand reaching for the laptop nearby. What does that busy person search for and how? Can we make their experience less stressful?

Division between marketing and user experience will dissolve as both approaches discover they need each others’ data to do a better job for their clients.

There’s no question that a passion for usability and search engine marketing leads to their fascinating cousins, like information architecture, findability, captology, analytics and neurology. There’s also no question that money can be made by optimizing for and advertising in search engines.

Studying user behavior is a win-win for search engine technology, search marketing and website usability and human factors.

Cited Resources:

Broder 2002; A Taxonomy of Web Search (PDF)

Waller, Vivienne 2010; Not Just Information: Who Searches for What on the Search Engine Google?

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Just Behave

Search engine marketers and usability engineers want to understand why we go to websites and what we do after we arrive at a search results page. They ask questions like:

• Are we satisfied with where we landed?


• Did the engine provide accurate results listings?


• Was our click choice a positive one?


• Did we stay on the site or leave?


• If we left, what search result better matched what we wanted to find?


• Was it the search results or did we have a bad experience with the web page we landed on?

Both search engines and human factors related fields study our intent.

Author Matt Bailey points to the depth of the importance of intent in his new book, Internet Marketing: An Hour a Day.

“Search engines are integrating more multimedia and allowing deeper access to documents and media earlier in the search process. They are attempting to determine the intent of the searcher and deliver results accordingly.”

What is our intent? Why do we visit the Internet? Why do we use search sites such as Google and Youtube?

In a 2009 ComScore study (comScore, 2009), they found that “Nearly one out of every ten minutes a person spends online around the world is spent on a Google site.” This includes the search engine itself, Youtube, which they own, Google books, email, Google reader and more.

Clearly, marketers want to be sure their clients’ websites perform well in Google’s web properties. Not doing so can wreck the success of a business.

Search Behavior = People Who Search

Shortly after search engines and information sites appeared on the Internet, case studies zeroed in to understand why, who, where, when, where and how humans use them. Hot on the trail, too, were analysts interested in learning about site traffic, popularity, rank and how to make money from it.

Many of you were guinea pigs during the 1990’s when web page backgrounds were gray with black text, and animation, 3D images, scrolling text boxes, rotating banners and blinking images were all part of a typical user interface.

As fun as all those things were to create (I loved animating images), web designers had to buckle to user preferences.

Search engines learned what we really come to the Internet for. Perhaps search engine sites are not suitable for certain subject types when it comes to information searches. In order to improve search engine design and SEO marketing efforts, we try to understand user intent and goals for searching.

It’s been well established at this point that search engines are used by us to find information. What kinds of information are most popular?

A recent study from Australia on who uses search engines found that half of search engine queries were looking for a particular website, while the other 50% were split between ecommerce and popular culture searches.

The study also pointed to what is referred to as “leisure searches”. The findings present the idea of search sites not only for information gathering or shortcuts to web sites, but they’re also sources for leisure, with one in six of all searches estimated as being leisure searches.

The Australian study offered some surprising details for anyone wondering what we’re searching for, by subject. Adult site searches fell into the middle, with ecommerce being second, edged under a tad by popular culture topics. Health, weather, contemporary affairs and government are the least popular searches.

The study stood out from others because it included and factored in the lifestyle of their participants. This is different than user testing labs or Eye tracking tests. To their surprise, lifestyle choices had no measurable impact on the type of search queries. In fact, new questions were raised on user –searcher behavior.

For example, do Internet users tend to go to particular trusted web sites for information on healthcare, computing and contemporary affairs, rather than use search engines? Does the distribution of the most ranked subjects searched for represent user interests or the suitability of search engines for looking up certain types of topics?

Another study (Broder, 2002) narrows search engine user behavior as informational, navigational, transactional and leisure. Half the searches in the study were navigational and one-third, transactional. Half of all searchers know where they want to go.

What Does This Mean To Search Marketers?

The most obvious is that it’s time to accept usability studies into marketing strategy. And, user experience professionals can no longer devalue the role of search marketers. Both camps provide essential skills and expertise needed for web site projects.

A lot of what’s happening on the Internet is relationship building. The global community wants this so badly they invented social networking sites and social marketing to drive interest and generate revenue from these new site sources.

Emotional web design is no accident. We’re emotional beings. Empathy makes us connect with others.

“In life and business, focus on creating win-win situations. Look beyond the immediate sale in order to connect with customers as people.” – Steve Harper, The Ripple Effect.

Despite our developing mental models and creating user personas, we remain on the edge of understanding who uses our stuff. Wouldn’t it be grand if stakeholders got out of their offices and actually interacted with the people who use their websites?

I’ve often wished I could video people who multi-task at home, with one hand on a laundry basket, an ear to the cell phone and a hand reaching for the laptop nearby. What does that busy person search for and how? Can we make their experience less stressful?

Division between marketing and user experience will dissolve as both approaches discover they need each others’ data to do a better job for their clients.

There’s no question that a passion for usability and search engine marketing leads to their fascinating cousins, like information architecture, findability, captology, analytics and neurology. There’s also no question that money can be made by optimizing for and advertising in search engines.

Studying user behavior is a win-win for search engine technology, search marketing and website usability and human factors.

Cited Resources:

Broder 2002; A Taxonomy of Web Search (PDF)

Waller, Vivienne 2010; Not Just Information: Who Searches for What on the Search Engine Google?

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Just Behave

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Fewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.

It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.

The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.

Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.

Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?

Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion

Fewer than 1 percent of website visits come directly from a social media URL according to research just released by customer satisfaction analytics experts ForeSee Results.

The company surveyed 300,000 consumers on more than 180 websites across a dozen private and public sector industries. The referring social media sites covered were not just the usual suspects like Facebook and Twitter, but over 40 sites including Flickr, Foursquare, Scribd, Stumbleupon, Meetup and Youtube.

It’s not all bad news for social media marketeers. 18 percent of site visitors (averaged across surveyed websites) report being influenced by social media to visit a website. However, there was considerable variation in the results for different companies.

The social media budgets of marketers is constantly increasing as the survey data to the right shows. Forsee Results’ research showed that the resources companies put into social media and the results they receive vary wildly. Spending more money does not automatically lead to higher numbers of visits to websites, brand awareness or sales.

Promotional emails are also sometimes neglected in favor of the more glamorous social media, in spite of the fact that such emails influence 32 percent of purchases.

Companies themselves seem a bit confused about their objectives when it comes to social media. Internet Retailer Magazine surveyed 400 U.S. companies (19 percent of them retailers) in December 2009 and January 2010. It found that 74 percent of companies wanted social media to drive traffic to their websites, while only 56 percent wanted it to increase sales. Shouldn’t it be the other way around?

Next Story: Why mobile app success is more than just download numbers Previous Story: Battle brewing at Microsoft over retail store expansion

bench craft company

San Francisco Giants' Tim Lincecum donates $25,000 to Bryan Stow Fund

Giants ace Tim Lincecum is giving $25,000 to assist the longtime San Francisco fan who was attacked outside Dodger Stadium last month.

bench craft company

Courteney Cox Does Letterman and Other <b>News</b> - The Superficial <b>...</b>

Gwyneth Paltrow makes bulimia fancy again. - Robert Pattinson is spreading disease. - Emily Browning stars in a movie about high-end date rape and,

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Google <b>News</b> Blog: New Google <b>News</b> for Opera Mini

While the Google News team has been hard at work redesigning our service for smartphones, we've also been thinking about our milllions of users around the world who access the web not from a smartphone, but from a feature phone, ...

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As rumors of a later-than-usual iPhone launch for 2011 persist, a new report reveals that the notoriously secretive Apple is being even more careful than usual when dealing with overseas suppliers.



"Apple is keeping its iPhone 5 cards extra close to the vest on this launch to avoid a falloff in iPhone 4 demand ahead of a refresh, especially given the February launch of the CDMA iPhone 4 with Verizon," Analyst Brian White with Ticonderoga Securities said in a note to investors on Friday. He believes that the iPhone 5 could still launch in June or July, as previous models have.



White noted that various rumors have pointed toward a launch later than June this year for the fifth-generation iPhone. One report from March alleged that Apple has not even begun ordering components for the anticipated "iPhone 5," and the device is slated to arrive in the company's 2012 fiscal year, which begins in late September.



And a third report alleged that Apple is working on a major revamp of iOS, its mobile operating system, for version 5.0. New features like cloud-based storage of music, photos and video are rumored to arrive in the update this fall, likely alongside new iPhone hardware.



But despite all of those reports, White isn't yet convinced that the iPhone 5 will be introduced later than its typical June or July timeframe.



"Although we do not have a smoking gun that definitively rules out a delayed autumn unveiling or one that supports a launch this summer, there is a pattern of activity in motion with the supply chain that makes us question a delayed launch," he said.



White also cited sources who indicated that iPad sales could reach up to 40 million units in calendar year 2011. And supply chain sources also indicated that disruption from the earthquake and tsunami disaster in Japan will actually end up benefitting Apple, as suppliers will "rush to support Apple at the expense of competitors."



The analyst already revealed earlier this week that Apple has been offering upfront cash payments to component suppliers in order to secure components in the wake of the disaster in Japan. Apple has apparently also been using a "three cover guarantee," referring to capacity, stock and price, to block out competitors and prevent them from building ample supply of devices.

Apple co-founder Steve Wozniak said in an interview this week that he would consider returning to an active role at the company he helped start if asked.



During an interview in England this week, Wozniak said, "I'd consider it, yeah," when asked whether he would play a more active role if asked, Reuters reports.



Wozniak, Steve Jobs and Ronald Wayne founded Apple Computer in 1976. Wozniak left his full-time role with the company in 1987, but remains an employee and shareholder of Apple.



Since leaving Apple, Wozniak has been involved in a wide range of entrepreneurial and philanthropic endeavors. He currently serves as Chief Scientist for storage company Fusion-io.



Meanwhile, Jobs is currently taking an indefinite leave of absence to focus on his health, though he remains CEO of Apple and continues to be involved in strategic decisions.



Wozniak, who has widely been acknowledged as the technical genius behind Apple's early success, believes that he has a lot to offer the company he helped start, which went on to become the world's second-largest company in terms of market value.



"There's just an awful lot I know about Apple products and competing products that has some relevance, some meaning. They're my own feelings, though," Wozniak said during the interview.



When asked his opinion on Apple today, Wozniak praised the company for its track record with recent products. "Unbelievable," he said, "The products, one after another, quality and hits."



Even so, Wozniak admitted that he'd prefer Apple's devices to be more open, so he can "get in there and add [his] own touches." Last December, Wozniak revealed that he had purchased a DIY kit for the iPhone 4 and "modded" the device into the as-yet-unreleased white version.



"My thinking is that Apple could be more open and not lose sales," said Wozniak, while adding, "I'm sure they're making the right decisions for the right reasons for Apple."



Wozniak has been committed to openness since the beginning. In December, Wozniak told reporters that he didn't design the original Apple I to make a lot of money and had given the designs away for free after his former employer HP showed no interest in the computer.

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Wi-Fi Photo Transfer is a free app that makes it insanely simple to download photos from your iPhone, iPod Touch, or iPad.

We've been using iPhoto, jailbreak tweaks, and Image Capture to download photos to our computer. None of these methods are as quick, as painless, or as wireless as Wi-Fi Photo Transfer. 

There isn't a single setting to alter once you download the app. It works by making the photos folder on your device (DCIM, if you're an iOS explorer) visible from your web browser so you can download photos straight to your computer. Your computer and device must be on the same Wi-Fi network for this to work.

You can view all your photos in a convenient thumbnail view to select multiple items, or you can download them one by one (in various sizes, too). 

This free app is a can't-miss. In fact, we used it to download the screen-grabs for this very post you're reading now.

Price: free from the App Store (universal app)

NOTE: if you're downloading screen captures you've taken on your iDevice, this app mislabels them as JPG so you get an error trying to open them in Photoshop. Once you download the screen captures, change the JPG extension to PNG in the file name and you'll be all set. This note is only for iDevice screen captures, achieved by holding down the Home button and Sleep button simultaneously for a second.

(Via App Storm)

Google reported solid quarterly earnings this afternoon, but EPS was slightly below expectations and expenses were high. 

The expenses were apparently cause for investor concern, and shares have dropped more than 5% after hours.

In particular, cap ex spend was $890 million. Google explained most of that was related to the purchase of new buildings in Dublin and Paris.

Operating expenses were also up thanks in large part to the 10% one-time salary raise, which kicked in this quarter.

In a Q&A with investors during the earnings call, several analysts wondered if this level of expenditure is the only way Google can continue to grow revenue more than 20%. Execs tried to reassure them that Google is measuring and paying very close attention to the expense side of the equation.

The basics:

Gross Revenue of $8.58 billion was slightly better than expected and rose a strong 27% year over year.

Net Revenue of $6.54 billion slightly better than expected.

Adjusted EPS of $8.08 is slightly--slightly--below expectations of $8.13. Revenue was strong, so the key will be whether the earnings miss is the result of lower margins (bad) or, say, a higher tax rate (irrelevant).

Paid clicks growth was better than expected at 18% year over year (vs 15%-17% expectation). This is Google's key revenue unit, and better-than-expected unit growth is positive.

Revenue per click increased 8% year over year, at the high end of expectations.

Free cash flow was a solid $2.2 billion. Cash flow from operations was spectacular--$3.2 billion--but the company spent an astronomical $890 million on capital expenditures, much more than expected.  (What on earth are they spending all this money on?)

Product highlights: Android is getting 350,000 activations per day. Chrome now has 120 million users -- that means 120 million people who are more likely to be "locked in" to Google services. YouTube revenue is doubling every year, but still no concrete numbers to share.

Bottom line, Google remains robustly healthy.  27% year over year revenue growth in a company this size is extremely impressive, and the core search business is humming along. The high capital expenditures are a question and concern--it will be interesting to hear what the company says about them on the call.

Here are some slides from the deck Google used on its earnings call. Scroll past them for our live blog of the call itself.

You've got to love 27% growth from such an enormous base.

Traffic acquisition costs are looking good as well:

But this is what investors are worried about -- costs rising as a percentage of revenue, particularly R&D and sales and marketing. A lot of that is salary-related:

Here's another way of looking at it: operating margins are getting lower:

Here are our notes from the call:

4:27 ET:  We're waiting for the call to start. We'll see if Larry Page jumps on, since he just took over as CEO last week. He's reportedly investor and press shy, so we'll be curious to see how he performs.

One slightly curious note: the call isn't being broadcast on YouTube as it has in the past.

4:31: Larry will join at the beginning of the call. It's also Patrick Pichette, CFO. Two of the new senior VPs are on board as well -- Susan Wojcikci (advertising), Jeff Huber (local and commerce). Plus Nikesh Arora, the chief business officer, who's  been on past calls.

4:33: Page notes 27% revenue growth. Tremendous improvements still ahead. Now he's talking management changes.

"Everything we told you last quarter has happened." He's managing day to day operations as CEO. Eric Schmidt is on government and partner outreaches -- last quarter he was in Germany, Brazil, Argentina, and Spain. Sergey working "very intensively" on a few projects.

4:34: Also made changes to simplify their org structure. He's thanking Jonathan Rosenberg, who's been on most of these past calls.

That's about it. Now it's on to Pichette.

4:35: Expenses show the 10% across the board raise for the first time.

Gross revenue up 27%, $8.6B. It actually rose 2% quarter to quarter -- and last year Google had the Nexus One goosing revenue. Plus this year the disaster in Japan.

Google Network revenue up 19%. Negatively impacted by loss of search distribution deal, plus search quality improvement -- spam control. It always serves us well.

Other revenue was down 10% year over year to $269 million. That's mostly Google Apps and Enterprise Search, a very small business.

Aggregate click growth up 18% year to year, and 4% from last quarter. The shift from offline to online is driving that.

4:40: International revenue was 53% of total.

TAC was 25% of total revenue, $2.2B.

Overall opex totaled $2.8m, including stock-based compensation.

Opex increase is primarily payroll, some advertising.

Op margin 37.6%

Headcount up 1,900 during the quarter. total 26,316 employees.

Capex is facilities, data centers. Facilities driven by purchases of buildings in Dublin and Paris. Capex is "lumpy from quarter to quarter" depending on when it wants to make capex investments.

4:43. Boasting about Android, fastest growing mobile OS, and Chrome, fastest growing browser. Pushed frontier of mobile search which is adding to overall search volume. YouTube "win win" platform for content owners and users.

Second half of 2010, grew 25% year to year. This quarter 27%. Compared to comp of 23% a year ago. "We are building multibillion dollar businesses" and confident now is the time to invest. Discipline.

4:45: Local and commerce SVP Jeff Huber.

Ambitious hiring this quarter by design. 2011 will be biggest hiring in history, hired 1,900 this quarter. Core and growing businesses are doing well, so "who wouldn't want to invest in this business." Over half the "Nooglers" who joined will be in new areas like YouTube, Chrome, Enterprise.

Search: improving quality. Launched over 90 quality improvements, including changes to ranking algorithms. Impacted about 12% of queries, and addressed over 80% of sites that users reported.

Had adverse affect on revenues on SOME SITES in Display network. But improving search is always the best thing to do in the long run.

Personal, as in building around people. Launched the +1 button, easier to share results. "This is just the beginning" more personal search coming soon.

Mobile traffic up 500%+ over last two years.

350,000 Android devices activated per day. Recently launched in-app billing.

Chrome: users "very valuable". Investing in Chrome marketing. Now more than 120m daily users, more than 40% added in last year.

Chrome OS "also going well" and look forward to launching devices later this year.

Enterprise: growing across businesses and schools. New deals, reseller agreements. University of Texas, Boston U.

Pleased our ITA deal closed, travel search lots of room for innovation there.

Huber is now thanking Jonathan Rosenberg as well. "Friends and colleagues for over 15 years. He will be missed"

4:49: Now it's Susan Wojcicki.

Lots to be excited about in ads. Search is still core, but big oppty for growth.

"How can we search the perfect ad for every query?" New creative types, new ways for advertisers to set up campaigns. Product Listing Ads, introduced Q4 last year.

Display advertising: bought DoubleClick 3 years ago, lot of integration, lot of progress. Display Network up 5x since acquisition, doubling annually in Brazil, UK, and Japan.

Display advertisers either performance oriented (conversions) and brand oriented (awareness). Launched new stuff for brand advertisers, like Display Ad Network Reserve -- buy premium inventory on a guaranteed basis. Also tools to measure effectiveness of campaigns -- not just clicks.

Ad Exchange -- transaction volume has tripled in past year, 2/3ds of that inventory bought via real-time bidding.

YouTube: revenue doubling year over year, shared with more than 20k content partners. The more money we make for them, the more engaging stuff they upload.

AdMob: over 150 million iOS and Android devices, up 50% in last four months.

Advertisers starting to run mobile-only campaigns. Incorporating local -- how far are you standing away from the advertiser's location right now?

4:55: Pichette taking over again for Q&A.

Q: Opex up 45% year over year excluding traffic acquisition cost. Is this kind of spending required to retain 20%+ revenue growth? Or one-off?

A. Clearly the effect of the one-time salary change. Salary increase flows through to other stuff like 401(k) and vacation, so disproportionately felt in first quarter. "Nooglers" as well. One-time step change in labor, but after that regular.

Marketing has increased since last year because it's providing great returns. Both customer acquisition and key products like Chrome.

Still disciplined: quarterly reviews to get your next funding.

Q. What about marketing costs? What's going on?

A. Professional services. Chrome -- really pushing the web. When they get Chrome, instead of having to look for Google, they get it. It's there already. "Everybody who uses Chrome is a guaranteed locked-in user of Google."

Q. How does Larry view the company differently than it was?

A. Position hasn't changed. We're a tech company, focused on users, looking for products that can affect billions of people. Computer science helping find problems for billions of people.

If you think that way, Chrome, Android, search all make sense. The 70/20/10 is very alive. "Search is the next billion dollar business." 90 improvements on one side, 40 on the other -- search still in our infancy. Mobile, display, enterprise.

10% is commerce, social, stuff that's nascent. Strategy same core lenses, same products that serve billions of people.

Q. But financially? Any meaningful difference?

A. No. Build great products, same financial discipline.

Q. More about opex. Customer acquisition in Chrome, salespeople. Do you think your 20%+ growth rate would be achievable without these costs? Will you still get the growth without the costs?

A. Strategy in context of last 4 to 5 quarters. Trajectory of revenue growth, 23%, 25%, 27%. We're funding revenue growth with discipline. "Carpe diem, it's there to take."

Q. Imagine display is $20B based on various figures. Right now you're at 10% or so. How big can that be? And as display gets bigger, how does that affect margins?

A. Search unique with very very high margins. Display more paperwork. But still very good margin product. "All of those dollars I want." Plus great "symbiotic" relationship -- display ads now showing up in search.

Could say that display was stalled at $50 to $60B because video wasn't there. YouTube helps reach 23 to 24% more consumers. Efficiency of Web applied to video. All efforts trying to build that display, rich media and video. Every profitable dollar of revenue is good.

Q. What about social data? You don't run social network. Do you need it for search?

A. Jeff Huber -- it's important, we use 200+ signals for ranking search today. It's one of many inputs. Assets that apply to that, we do have large number of users coming to our door every day. Considerable percentage logged in, using multiple products.

Pichette: launch of +1 is commitment to get every signal. Continued focus on social as one of 200 signals.

Q. Does Chrome give you any signals you can integrate into search results?

A. Huber -- will be part of story over time, personalized today. Chrome experience, can sign into Chrome, will sync info across computers.

Q. Where are those bold steps to control expenses? We don't see it. And is social really just one of 200 variables?

A. On expenses, you see ramp-up on one side. Guarantee you everybody who has cost center has to demonstrate productivity. Data center, incredibly steep. Sales force. We always think of cost per x. Cost per bit for data centers. Even food, everybody has productivity curve.

Google is growing 25% year over year from a $25B base. Tide coming with it, but every element of the company is "scrubbed and scrutinized." The unit costs haunt many of my managers.

Huber now on social: one of many signals. We regularly measure and tune.

Pichette again: expenses, we really want to lay the ground clear on these issues.

Q. Search algo changes -- how does that affect search ads and cost per click? And what's driving display ad revenue growth -- ad units or more targeting?

A. Huber: 12% of queries affected. Was Web search only, not ads. NO effect on CPC. Did affect display network, but focus is on user experience.

Wojcicki: Can buy audiences, target more effectively. It's both. End to end platform to enable buying across the Internet for all advertisers and all publishers.

Pichette: Some properties tuned to display like YouTube, but entire Web is more powerful than any single prop.

Q. What about tablet share -- is it as important as smartphone share?

A. Jeff Huber: tablets doing well, lot of growth in that segment. Dynamics -- hybrid between mobile and desktop when you look at user behavior. Optimistic about Honeycomb. Xoom was product of the show at CES in January. More products, more innovation.

Enable advertisers to target tablets, which will help that segment.

Q. Employee bonuses and social -- define success?

A. This is an internal matter. We focus a strategy across many platforms, we wanted to signal to employees that social is an important signal and worth investing. No further comment.

Q. Search important, but engagement might be more important. Have you looked at 70/20/10 and think about shifting to build greater engagement? Look at how other products and services can be integrated in?

A. Web in general, how platforms are growing, we're focusing in areas where engagement matters. Local, mobile, YouTube, all about engagement. Mobile, Chrome. Technology fuels engagement. At highest level, search itself is more engaged today than it was 3 years ago. It's part of our strategy.

Q. Engagement through frequency rather than share of time.

A. When you are in YouTube, you're spending more time in YouTube. Android phone, now visiting and in town, additional signals sharing with friends etc.

Q. Does Chrome give you potential to create unique products, apps, content services?

A. Huber: great opportunities in that. Chrome Web Store -- same model as Android Market, bringing it to that platform.

Q. How much is a mobile user worth today, and how do you think about larger acquisitions?

A. Can't answer about mobile user. Look at our focus, we're very excited about mobile. Great potential there. Monetization side -- click to call ads. Locally targeted ads, ability to engage users where they are. Smartphone will be way people do everything -- inform, entertain. It will merge.

Q. Do you think value can go up order of magnitude in 3 years?

A. Wojcicki: very early in what mobile can do. Will grow overall opportunity, overall pie.

Nobody is going to say a substantive thing about acquisitions.

We haven't found big one that will significantly accelerate our growth. We have a really focused agenda, don't want massive distraction. Google is a specific culture --- big acquisition must be both financially sensible and cultural fit. "That's a pretty high bar to pass."

Q. Non cost-per-click ads -- what kind of growth are you seeing? And does Google have a video strategy outside of user-generated content?

A. We have new people on board with YouTube to expand beyond user-generated.

Huber: user-generated is huge. But we're interested in "long-form premium content," another area is developing content of, by, and for new medium being created. Next New Networks acquisition was there.

Wojcicki: we're allowing advertiser to bid with CPA (cost per action) then Google figures out CPC (per click) in background. Also CPM (per impression). Depends on whether advertisers are more performance or ad-driven. As we introduce new kinds of ads for brand advertising, CPM will become a bigger deal.

Q. How bad was Japan? You also said 350k Android activations per day -- can you give breakdown smartphone v tablet and US v international?

A. Our first response to the events was to help the Japanese community. People finding people and disaster recovery. Focus on community, not optimizing revenue.

Tons of searches, by the way, but not monetizable searches. Japan is great market for us. Historically they bounce back fast. We can't predict how will rebound on advertising, but it's a 1st world economy that will recover.

Huber: Android. Not going to answer the question. But we have strong partnerships in Europe, Japan, Korea, and international is growing. Android is relatively early on in tablets, Honeycomb just came out. Big innovations coming.

 

 

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Fox <b>News</b> Throughout History: Pics, Videos, Links, <b>News</b>

Fox News Throughout History: History is written by the pundits winners. As long as humans have existed, they've tried to spin historical events to shed themselves in the best light. And their enemies in the worst.

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Fox <b>News</b> Throughout History: Pics, Videos, Links, <b>News</b>

Fox News Throughout History: History is written by the pundits winners. As long as humans have existed, they've tried to spin historical events to shed themselves in the best light. And their enemies in the worst.

Roofing Companies Vancouver - 5 Inquiries to Think about

Roofing Vancouver - Faq's

1. Repair or Replace?

There's no opinion as an expert opinion. Most contractors will provide you with a free estimate. Get a summary of a couple trusted contractors and contact them well in advance of when you want to obtain your homes roof fixed to help you compare costs and opinions.

2. Beauty versus Practicality?

Discuss this with your spouse or partner. (The kids could care less...at least the young ones.) The fact is, nobody wants an ugly roof just like nobody wants to be viewed with bed hair. If you've got a good quality roof and you simply need to repair it, it's worthwhile to pay the cost of the original shingle instead of doing patchwork. A roof replacement doesn't happen frequently (hopefully!) and thus make a decision that suits you and your loved ones well or it'll stand out just like a sore thumb everyday you decide to go home.

3. Should I replace the roof in order to sell the home for additional?

Think about this very carefully prior to making a choice. Depending on the roofing material you select, a new roof can last anywhere from twenty, fifty, to one-hundred years! This means you have to check the year from the roof that's currently over your head first. Are you at year 18 of the 20-year warranted roof or year 30 of a 50-year warranted roof? Obviously, the standard is what makes the roof keep going longer, but if you're not likely to remain in your current home for the rest of your life, the higher expense may not be worth your investment. Although a new roof can enhance the value of your value, the rise may not be enough to pay for your investment and that's bound to hurt your wallet.

4. Is it advisable that i can repair the roof myself?

Sure it's. But before you do, consult a specialist first. You can perform it yourself, however, you shouldn't be a complete ‘lone ranger.' With respect to the extent of the repair, you may or might not change your mind. Either way, it helps to get a professional eye on the problem first and perhaps even a free quote to help you do the math later and find out if it's truly worth your time, sweat, and cash to be mister or miss fix-it.

5. When is a great time to find the roof replaced?

Weather can cause delays from days to weeks. Most people plan ahead to have their roof replaced in the summertime when they have a friend is going to be home throughout the day for any solid fourteen days. Once you have this period in mind, create a call to some trusted contractor months in advance to obtain a quote. Some companies get booked up fast and chances are, they're probably the most reputable. Planning ahead from the summer also gives you time for you to discuss with more and compare costs...especially if you want to have the roof done by a specified date.

 

The Top Roofing Contractor In Vancouver!

Is there a leak in your home's roof? Perhaps you have lost shingles or tiles in a storm? Have overhanging branches caused damage? Is the roof more than 20 years old and showing wear and tear? Are your gutters overwhelmed and draining poorly?

When the answer to these questions is "Yes" it is time to call the top roofing contractor Vancouver - Crown Roofing & Drainage.

For over a century Crown Roofing has been the roofer of choice among our Vancouver neighbors. We provide complete roofing services, from emergency repairs and roof restoration, to complete roof replacement. All while using finest quality materials, installed with precision and the highest level of customer support.

YOUR Vancouver ROOF DESERVES NO LESS!

The rooftop of your Vancouver home is the first type of defence against wind, rain, snow, ice and other weather elements. Be sure it's as much as the task. Among Vancouver Roofing companies, only Crown Roofing has the depth of expertise and successful track record to make sure your roofing system will be properly designed and installed.

NEIGHBORS HELPING NEIGHBORS.

One reason Crown Roofing has been probably the most successful roofing contractor in Vancouver is our resolve for our neighbors. We treat your house as if it were our own and that we were creating a roof to safeguard our very own family. That's what neighbors do, and you can rely on Crown Roofing being here to support you and also back our work. After all, we've been repairing and replacing roofs in Vancouver since 1902!

Obtain a FREE INSPECTION AND EVALUATION Of the Vancouver ROOF.

Visit the Roofers Vancouver for a FREE inspection and evaluation of the roof. Give you the best roof for your Vancouver home, in the best value. We build roofs to last!

 

Tacoma Roofer: Make your Home Beautiful

Very few people view the worth of a good roof, but your knowledgeable Tacoma Roofer does. From top notch experience, they'll be in a position to tell you why you need a strong, secure, and leak-free roof in your home.

The local Tacoma Roofing contractor is well aware how important a financial investment your property is for you personally, especially as it is a long term one. Your house may have been damaged slowly over the years and also you have to take steps to minimize this damage. For a number of people, keeping their property beautiful is another few pride. You will find those too who'd prefer to turn their house right into a cost effective and efficient living place. Your homes roof is a valuable part of your property and contributes to each of the aspects mentioned above. For this reason, you need to employ the expertise of qualified a Tacoma Roofer.

Types of Roofs installed by a Tacoma Roofing company

Among the more prevalent kinds of roofs are asphalt shingles, steel or metal sheeting, fiberglass, slate and terra cotta tiles.

Each type of roof invites distinct problems, but they can all be easily looked after with a trusted Tacoma Roofing company. It's vital that you nip roof problems within the bud before they become too expensive or dangerous. You are able to schedule an appointment using the Tacoma Roofing company to take a glance at your roof to see if you will find any issues or potential problems with it. If you will find, they might be in a position to tell you how to approach them.

A Tacoma Roofing contractor Helps you to Build Strong Homes

The exteriors associated with a house, primarily the rooftop and gutters, face the onslaught of bitter and varying climate conditions, day after day. Painting, repairing, and cleaning gutters might be necessary. In some instances you may have to replace them completely. Usually, whenever your gutters show signs of trouble, your roof also needs to be inspected for problems. Whatever issues there may be, a skilled Tacoma Roofer can examine them at length and suggest the remedy.

If your gutters often clog too often, or there are leaks across the walls of your home, it may imply that there's debris piled up on the roof. Loose branches, piles of leaves, and other light objects which are swept onto your roof during a storm can all contribute towards damaging your homes roof, which damages can be lasting. An educated Tacoma Roofer will explain that birds, mice, and other types of rodents often build nest in the debris that collects on the top. While these nests may look rather innocent, they're great at collecting moisture, which can lead to loose shingles, mold, and indoor leaks in your house. In addition, this may also cause vermin infestation. Following a storm, your Tacoma Roofing company will claim that you inspect your roof for any signs of debris or damage.

Reverse Damages with the Help of a Tacoma Roofer

However high quality the rooftop may be, it is going to wear down over time. You will find shingles that are referred to as "25 year" or "30 year" shingles, but those numbers are just related to warranty made by the manufacturers. They seldom require that long. Realistically speaking, "25 year" shingles won't last more than fifteen to twenty years. In an area that's vulnerable to storms, shingles or the entire roof may need to get replaced every ten years. With a Tacoma Roofing contractor, the cost is going to be lower than what you believe.

If there you lose any shingles, or there is some harm to them, a Tacoma Roofing company can help you. Damaged shingles can result in indoor leaks, since the substrate of the roof becomes subjected to the elements. Shingles which are loose or broken can slip off and pose a possible hazard to people standing below. Missing shingles produce a gap that allows rain, wind, ice, and debris to develop under the adjoining shingles, which creates a "domino effect" that affects other shingles and they become loose or broken. A thorough investigation will be made by the local Tacoma Roofing contractor, should you call them up with your suspicions of loose or missing shingles.

Your Tacoma Roofing company come in a situation to tell you what the smartest choice is for your roof. If your roof is not inside a good shape, it is advised you have it replaced completely. The Tacoma Roofer may take you thru the various roofing options available to you which will fit your requirements as well as your budget.

Tacoma Roofing contractor: Enhancing your Home's Efficiency

Your roof shelters you against storms, sleet, and hail. By providing adequate ventilation, your roof protects your home from overheating, and by holding within the heat, it keeps your home warm. That's why you need to prepare your roof from indoors as well as outdoors for just about any sort of weather emergency. A Qualified Tacoma Roofing contractor can offer help in this situation.

First of all, inspect your roof thoroughly for any and all type of damage, prior to the beginning of the new season. The gutters should be clear, debris shouldn't be piled on or trapped under shingles, tthere shouldn't be homes of squirrels or birds within the eaves or attic, and also the roof should be structurally sound. For that last part, you will need the assistance of your local Tacoma Roofing company. It may be quite dangerous to climb onto the roof of your property. This is where the contractor from Tacoma Roofing company comes in. He'll read the strength and security of the roof and shingles, and perform a general inspection of the entire roof structure, to make sure that it is in proper working order. They'll be able to point to issues that you need to keep close track of and problems you might not have spotted.

You'll need all the help you can get in the Tacoma Roofer. You are able to help your roof by installing a gutter guard or leaf cover to assist prevent debris from forming in your gutters. The additional weight of debris prevents the gutters from draining and may even tear them down. Look into the fasteners on your gutters and if they are loose, tighten them. Take steps to change worn screws and brackets. For those who have a chimney in your home, inspect the bricks and mortar signs and symptoms of wear. A reliable mason could be recommended by your Tacoma Roofing company, if you will find any repairs to be done.

Tacoma Roofing company: Someone You are able to Rely on
In the event that you know or suspect that there's a problem, your Tacoma Roofing contractor should be contacted. They can use their knowledge and expertise to obtain your house back in ace condition simply by working on the roof. Your roof deserves attention. So give them a call today, so that they can get down to caring for your roof.

 

What is Difference Between Commercial Roofing Companies From Residential Roofing Companies

If you are considering hiring a roofing company to re roof your home or building then you can be wondering what are the differences are between residential roofing companies and commercial roofing companies. To begin with, the main one big difference is usually that times a commercial roofing company might have signed an agreement with and be obligated to a roofing union in able to focus on union commercial jobs.

If this sounds like the case then their labor costs will prohibit them from focusing on non union residential jobs. Beyond that, if your commercial roofing company hasn't signed an agreement having a union they might be outfitted just for commercial jobs which of course means their workers and equipment might not be consistent with smaller residential jobs.

Residential roofing contractors generally tend to run smaller companies and hence, tend to be more in a position to bid competitively on residential jobs, which are usually small compared to comercial jobs. Actually, often times residential roofing contractors will run one man operations, where the contractor that you simply speak with could be the one which actually does the work on the building.

Also, liability insurance for commercial roofing is more expensive along with a larger bond is needed for a commercial roofing work which will make it not cost effective for a commercial roofer to complete residential roofing jobs.

Still an additional factor is that commercial jobs can run on a tighter time frame for just about any quantity of reasons, requiring a commercial contractor to train on a larger crew or crews which again makes smaller jobs not as profitable for them.

 

Difference Between Commercial Roofing and Residential Roofing

Did you know that the rooftop of a building has a huge impact on the entire structure itself? Damage caused to roofs due to natural or another disasters causes a considerable loss of property everywhere. The kind of materials accustomed to construct the roof which should be sturdy and long lasting, the way in which the roof continues to be installed and even its timely maintenance are extremely crucial. There's two kinds of roofs that are used on all of the buildings that people see around us: commercial and residential. Although it might seem that commercial roofing is done only for businesses or offices and residential roofing is performed for apartments and houses, the truth is the differences are much more complex than that.

Residential roofing is generally completed by just one hired contractor but commercial roofing typically takes an entire team to accomplish the task. The reason being an industrial roof tends to be larger in terms of sq ft than a residential roof.
Commercial roofs need to be made carefully keeping the character and reason for your building in your mind. For example, if there is a cafe or restaurant in the building then external components like ventilation systems, smoke stacks and pipes is going to be required. Residential roofs tend not to have such components apart from a chimney or two at the most.
Commercial roofs is commonly flat in design to support further changes in a later period, whereas most residential roofs have peaks and other architectural features like roof gardens.
Commercial roofing is much more expensive than residential roofing because of the special tools, materials and safety equipment that are needed onsite. Usually the patching or maintenance work is completed in segments unlike for a residential roof where the repair or replacement work could be completed in a short time. This really is one more reason why the equipment employed for residential roofs is usually smaller and less expensive too.
Commercial roof installations take a longer time to complete in comparison to residential roof installations and are usually constructed in large sections. In this phase however, you should ensure that there aren't any leakages, cracks or other visible deterioration signs as it can cause considerable damage to the entire building.
You should install the best roof for a building depending on its purpose. Make sure that you hire a construction company that uses top notch materials and has the best equipment to do the job or neglect the may turn out to be considered a huge loss later.

 

Commercial Roofing Contractors: How to purchase a Qualified Commercial Roofing Company

If your clients are seeking to have work done on its roof, it is important to work with commercial roofing contractors that have an enthusiastic knowledge of any special needs that the business may have. As an example, a roofing job is often disruptive for the operation of business as usual. Because of this, it might be essential for the business to become temporarily turn off, or for the roofing to occur after business hours have ended. A roofer that understands these needs can work plus a business to make sure that these types of issues are minimized.

First of all , a business should do when it's trying to find commercial roofing contractors is to find out who other businesses in the region are working through. Obviously, this information will 't be helpful whether it comes as a suggestion from competitors, but you will find circumstances in which it is not too difficult to locate this information from suppliers or retailers. Since roofing is not an industry-specific service, this information is readily available.

It's a wise decision for just about any business to obtain touching at least three commercial roofing contractors to create bids on the price. In this way, the company can often obtain a better price. It is also important to ensure that each of the roofing contractors is licensed and bonded. This information can be found by getting touching their state contractor's board. This assists you to determine if there have been any claims filed from the company in the past.

When examining bids, it is only as vital to check out what services are being offered and which products is going to be used because it is to look at the overall cost. The costs can vary quite drastically, but as tempting as it can be to choose the lowest bid, this is not always your best option. In many cases, more costs now will mean fewer costs in the long run due to a poor roofing job. To help investigate the quality of the work, it is a good idea to check using the Bbb in order to see if the company continues to be accredited, and when it's not, to at least see what its rating is.

 

Selecting a Commercial Roofing Contractor

When you're searching for a roofer for your commercial roofing project you have to find a contractor who understands the special needs of a commercial roofing project. For example it can be harder to operate on a business during business hours so either the business needs to be turn off for the repair or replacement or the job has to be done after conventional business hours. May be the roofer you are considering to do the job willing and able to operate around your schedule constrictions that might involve working weekends or evenings?

When you begin your search for any roofer you don't only have to answer those questions however, you also want to hire a company that will perform a top quality job with no lot of time delays. Going about finding someone can seem like an obstacle in itself but there are some ways to make the search easier.

Ask people around you for referrals and then try to find a minimum of three contractors to give you written bids on your job. Prior to going any more you have to make sure that the contractors you are thinking about are fully licensed and bonded. A simple search using the state contractor's board will verify if your roofer is licensed and when you will find any past judgments or claims against their license.

When you select three or four roofers to put bids, you need to prepare yourself for the bids to be widely varied. Roofers may have brand preferences that will vary and may element in more or less than the next guy for a labor estimate. The greater detailed a written bid may be the more helpful it will likely be for you to see in which the cost will be incurred. Don't, however, select a roofer based solely about the bid price. Any low ball bids might be tempting to consider, but if they are low because of poor quality workman ship it might not be worth it in the end.

As the saying goes, you generally get what you purchase, so if you can afford a mid-priced bid it certainly is a good idea to go up within your budget instead of down. Additionally you should select your roofer depending on how professional these were and just how comfortable you anticipate you will be working with them.

Finally your cost will vary depending on which kind of roofing material you choose as well as the cost to haul your old roof to the landfill. Should you be looking for places to cut corners on your roof, instead of cutting labor cost you might want to inquire about a metal roof option. Metal roofs could be cost effective and energy efficient making them overall money savers for that long run, and on commercial buildings they can be very low maintenance. Plus given that they can be put along with a current roof, you don't have to possess the old one removed and hauled away, which can make a large effect on your cost.

Choosing a comerical roofing company nearer your home, doesn't have to become a difficult task. To learn more, visit http://www.vancouverroofers.net

 

Seattle Roofing Contractors - How To Find The very best

In your home of rain and sleet, commercial coffee and grunge, and also the famous space needle, you can find a home that will suit you. Seattle, Washington can be a good place to construct a home, however, you need Seattle roofing contractors to help you out. Your roof is, in the end, the crowning glory of your house, and your strongest type of defense from the elements. You need to have something that isn't just created to last, but built to attract and make your home more beautiful

Harsh Weather

How come roofing contractors so important within this the main country? Because Seattle is often bombarded by rain along with other harsh weather conditions, you'll need a roof that can withstand all of the forces of nature. With this thought, you need people who know the Seattle weather best, and who know what materials can best get into your roof for it to last far longer in the region. In addition to all this, you have to blend with the remainder from the houses inside your living area, so you cannot simply get whatever roof you please.

In all these aspects, a Seattle roofers will be able to help you out. All you need to do is look for Seattle roofing contractors online so that you can obtain the best value for your money without wondering if the contractor will suddenly run away by using it and leave you roof-less.

Why the Contractor Model Works

If you want to put up your homes roof on your own, you will have to purchase a whole lot of materials, secure permits and licenses, and get materials that are suitable for help you stay safe against harsh extremes of Seattle weather. Which means that if you are a DIY sort of guy or gal, you will have to undergo a large amount of legwork in order to get the job done.

However, a Seattle roofer can perform all the jobs for you and provide you with a package that can help you save money and time. Because contractors operate under licenses and buy materials in bulk, they are able to get discounts on building materials that you'd not otherwise get should you be buying merely for your own home.

Roofing Associations

Most roofing contractors also belong to roofing organizations that are bound by strict guidelines and standards. When they prosper on their roofing job, they are able to showcase their roofing contractors association; when they do poorly, they can ruin the trustworthiness of their roofing contractors association and keep other contractors inside the association from getting good roofing jobs. There is a lot of pressure to do well, so you can be reassured that prefer a roofing job completed in Seattle, you can aquire a contractor from the roofing association to assist you.

For instance, Seattle Roof Brokers operates with over five hundred roofing contractors within the Puget Sound. This group has over half a century of roofing experience and experience working with Seattle roofing contractors, therefore it will know what kind of roofing you want. The Roof Brokers group can put you in contact using the contractor that you need so you do not have to search for contractors individually.

What In the event you Demand out of your Contractor?

Whenever you finally get a contractor within the Seattle area, you must do lots of background research about the roofing contractors themselves. Ask for a list of previous companies or persons that the contractor caused to get a definite view of the roofing contractor's work ethics and roof quality. Your roofer must also have the appropriate working licenses and city licenses required by the Seattle city government.

Pick a Seattle roofing contractors that insures its employees, which has courteous workers who'll respect your opinions and make sure that your needs are met. Make sure that you obtain the best value for your money: if you're unsatisfied with the job, you have to be guaranteed either money back, or a free, new roof. Moreover, you also need the workers to get the job done on time, so be strict with your deadlines - and discover a contractor that's as strict when you are.

You'll need guarantees and warranties in your roof, so locate a contractor that may meet your financial allowance and roofing needs. If you get touching good Seattle roofing contractors, you can be guaranteed a great roof along with a better house right in this fantastic city.

Choosing the proper Roofing Contractor Company for Replacing Your Roof

The shingles in your roof degrade and you're simply minded to find a roofer to replace the them. Maybe you have already known as a few and are evaluating which contractor for your upcoming roof repair. How can you choose the best contractor for working on your roof? Here are several things you should look at when looking for the best roofing contractor.

Where is the roofing contractor located? It is important to hire a roofer that is local. Chances are you will receive a higher level of service when the roofing company is located near your home or comes with an office near your residence.
References. To determine the reliability of the contractor, references ought to be provided of the previous customers who're prepared to vouch that excellent service was received. This will not be the only real element in deciding upon your future roofing contractor as some may claim they value the privacy of the clients and do not wish to bother them. If this is the case, ask for business related references. The locations that provide the contractor with supplies can reveal the amount of materials and regularity of supplying the contractor to assist determine their stability.
So how exactly does the roofer company handle complaints? There's a large number of problems that can arise during the progress of the roofing replacement. Ask what their process is perfect for handling complaints when they arise. It is also a great idea to receive a past client reference who were built with a complaint which was resolved towards the satisfaction of the client.
The payment schemes. Do you know the terms of payment to do the job? What is the deposit and amount due upon completion? Even though it is certainly reasonable that the substantial payment be produced before a contractor begins focus on a project, it is strongly advised that full payment isn't made until after the entire job is completed.
Written contract. All the roofing replacement should be put in an itemized contract. No the main contracting job should depend on verbal assurances.
Bonding. You will find things that can go wrong with roofing installations that wind up costing quite a bit of money to repair. If this happens in your roofing replacement, you'll feel a whole lot better knowing that your roofer is bonded. This can provide the funds to fix whatever mistakes were made. Find a roofing contractor that's bonded.
Manufacturer Warranty. Quality materials for roofing typically have a warranty. It is important to verify that there's actually a warranty about the materials being installed. Request a duplicate of the warranty.
Period of time in Business How long has got the company you are interviewing experienced business? A short amount of time in business may reflect instability. When the contractor has been around business less than 3 years, verify just how long they've been in the market. A brand new contractor might have a long time experience working on roofs before they form their very own business. Seek a business that has been around for 3 years, or in which the contractor has already established many more years performing roofing replacements. This again should not be the only factor, all of us have to begin sometime. Balance this with referrals and the other points raised in the following paragraphs.
Appropriate Permits. A Seattle roofing contractor should know what permits are required for fixing your roof. They should be aware of how to obtain these permits on your behalf. Ask the contractor whether or not they will obtain the permits essential to repair the roof.
Liability. If a worker becomes injured, who's responsible for the workers comp? If the contractor's equipment damages your house, who is liable for the repairs? A good contractor will provide certificates of insurance for liability and workers comp before they begin fixing your roof.
Subcontractors. Verify if the contractor will be using subcontractors. If that's the case, it is strongly advised that everything contained in this article for verifying whether the contractor is credible should also be applied to subcontractors. You should get the names and license amounts of all subcontractors. You need to verify whether each subcontractor is also insured so you aren't held responsible for their accidents.
Pending Legal Actions. You should verify whether there are any legal actions against the contractor. This is not only necessary for verifying if the roofing company is legitimate (credible roofing companies shouldn't have to defend themselves in the court), it's also important because a lost lawsuit might lead to the contractor to visit bankrupt. For those who have made a substantial deposit for services immediately prior to the company goes bankrupt, you could lose thousands of dollars and not have your roofing completed.
Material Disposal. Who is accountable for getting rid of the waste generated from the roof being replaced? Will your contractor handle all aspects of this? Is there an additional cost for getting rid of this waste?
NRCA Membership. Membership in local or national roofing associations, such as the NRCA, shows commitment to staying current with the most effective means of roof replacement and maintenance. Look for a roofing contractor with a high standard of education regarding their trade.
Replacing your roof is a significant investment. It makes good sense to inquire about serious questions before working with a roofer. Here are some more tips that you should consider when choosing the very best roofing contractor for the upcoming roofing replacement.

Payment. Do not create a full payment for services unless all work is finished.
Inspection. Don't create a full payment without having done a final inspection of all services rendered.
Workers liens. Don't fully purchase the roofing replacement job until worker's lien releases have been obtained.
Oral Agreements. No agreement ought to be made verbally without backing it up on paper. Every point that are important to you ought to be produced in writing.