About Me 0091: December 2011

Monday, December 26, 2011

Making Money Marketing

Can you build a billion-dollar business without venture capital?

Jorn Lyseggen thinks he can. He’s the founder and CEO of Meltwater Group, a major player in marketing intelligence services.

I spoke at a Meltwater event recently, and got to know a bit about the company. I was intrigued by the company’s unusual strategy and its unique sense of corporate culture, so I decided to find out more.

Meltwater got its start with Meltwater News, a media monitoring service that scans hundreds of thousands of news sources and delivers summaries and alerts to its clients based on what they’re looking for. It has since added services for monitoring and engaging with customers on social networks, creating and managing PR lists, search engine optimization and others. The company delivers its products as a service, making it one of many SaaS (software-as-a-service) companies.

The company is 10 years old, and has been almost entirely self-funded. Lyseggen started the company in Oslo with $15,000 of his own money and has been growing it through revenues ever since. The company now employs 900 people, is headquartered in San Francisco and will post $114 million in revenues in 2011, Lyseggen told me recently.

Lyseggen himself is a bit of an unusual character: A Korean-born adoptee with a ready smile, he grew up on a farm in Norway and speaks with a Norwegian accent. He enjoys salmon fishing in his hometown fjords and reading Viking sagas, according to his company’s website, but he also knows how to work a crowd and has obviously inspired his workforce with a charismatic vision of what Meltwater’s culture is all about.

Meltwater has never taken venture capital. That makes it an anomaly among tech firms in Silicon Valley. If Lyseggen succeeds in reaching a billion dollars in revenues, he’ll have done something very few have accomplished. SAS Institute, HP and Best Buy appear to be the only modern tech companies to have reached this milestone unaided by VC investments.

Lyseggen has ignored other Silicon Valley maxims, such as the primacy of engineers and the desire to build a large, impressive headquarters. And the company hasn’t been as widely covered as rivals such as social media-monitoring service Radian6 (acquired by Salesforce.com earlier in 2011), recently-public Jive Software and Google News (whose “alerts” serve some of the same purposes).

“I think we’re a nonentity in many ways. We’ve just been doing what we’re doing,” said Lyseggen. “I believe in focus.”

For Lyseggen, that focus meant building a distribution network first. A veteran of three startups, he says his initial goal was to build software that could easily be sold, enabling him to keep his team super-small.

It didn’t work out. Lyseggen learned quickly that successful sales depended on having local sales operations, so he oriented his company around that mandate and started hiring local sales forces. The company now has 57 offices worldwide, each one with a relatively small number of people.

“Distribution at the end of the day trumps technology,” Lyseggen said.

The small local offices enable another key aspect of Meltwater’s culture: The emphasis on leadership. With small, relatively autonomous teams, there are plenty of opportunities for people in each location to learn how to make decisions and take charge, whether that’s deciding what color to paint the walls, which furniture to buy at Ikea, or what the best marketing strategy is for recruiting new customers in the area.

His conviction that leadership is important runs deep. Lyseggen said that most of what he spent the first five or six years doing was recruiting. For that period, he interviewed every single candidate. (So did many other Meltwater staffers, as the interview process is an intensive two-day audition that involves talking with lots of people and working on group projects with other candidates.) He estimates that he’s done about 3,000 face-to-face interviews. Only 5 to 10 percent made the cut.

Once the company built out its distribution network, Meltwater started developing or acquiring additional products for its portfolio.

But how can a small company whose major business is essentially a high-end clipping service aspire to a billion dollars in revenue? Lyseggen thinks it’s by following a larger trend: The imperative for companies to get savvy about collecting and analyzing data from the outside world.

Companies like Oracle, SAP, Microsoft and IBM have gotten huge by giving their customers tools to manage data “inside the firewall,” through databases and applications built on top of that data. Now, Lyseggen believes, it’s time to build a comparable stack of data and applications based on intelligence about the wider world.

“In the last 15 years there’s been an explosion of information outside the firewall,” Lyseggen said. The need to manage that data will give rise to many billion-dollar businesses.

Managing that data can be helpful for recruiting, marketing, sales development, but also for product development, by giving companies better information about what potential customers want. And it’s not just big companies that need this kind of information. Lyseggen likes to tell the story of a small Norwegian window installation company that is a customer of Meltwater, which it uses to monitor local news sources for news about robberies and break-ins. It then visits each location to see if they need any broken windows replaced.

Ultimately, Lyseggen told me, he thinks that in the next five years, CEOs of every company will demand dashboards that give them knowledge of their customers and potential customers, just as they now demand dashboards showing the state of their internal business processes. Building those tools will take a lot of time and effort, but will also create an enormous amount of opportunity.

“This is food for generations of scientists and engineers,” Lyseggen said.

Photo courtesy Meltwater Group.

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GoChime, a graduate of the 2011 TechStars Seattle program, is today announcing that it has raised $630,000 from a host of entrepreneurs and angel investors that include Geoff Entress, who has invested in companies like Hootsuite and Cheezburger, Walter Winshall, an investor in Harmonix (Guitar Hero), Co-founder of Feedburner and former Googler, Matt Shobe, Dave Carlson (investor in Socialthing, Daily Burn), and Founder and CEO of Bigdoor Keith Smith — to name a few.

What is GoChime? Simply put, the startup is delivering relevant offers to people based on real needs they’ve expressed across their social media profiles. In other words, it’s direct marketing for social, something which GoChime Co-founders Matt Walters, Josh Emert, and Austin Evarts are convinced has not yet been done successfully.

Seeing that millions of people express the desire for products and services on social media every day, whether that be for a Android phone, a vacation, or help studying for the GMAT. They experess these desires to their friends, followers, and really, the public domain. GoChime wants to eliminate the need for every day users to have to search Google for products or solutions by making use of the reams of commercial intent data available on social networks, in turn providing customers with value by saving them time and money.

Thus, GoChime wants to enable brainds to effectively come to the rescue of these potential customers by offering promotions and offers that are contextually relevant to the needs these people have already expressed — delivered to them by their existing customers and fans.

GoChime matches each desire expressed with products or solutions provided by the corresponding brands when and if that expression is contextually relevant. GoChime matches relevant brand promotions in its database and passes it off to brand loyalists, who then decide if the expression is relevant to the matched promotion. Those that aren’t relevant are skipped, and those that fit the bill are then used by the brand evangelists to start a conversation with the person, with the incentive of a discount, coupon, etc. being dangled in front of that potential customer.

Chimers are graded by a “reputation score”, based on “professionalism, information sufficiency, and relevancy”, according to the GoChime Co-founders. Giving its users the chance to interact on behalf of the brand, the service then allows those with the best scores to stand out as the top social media brand influencers, presumably going on to well-paying jobs in marketing at their favorite brands.

The startup wants to provide and environment in which those people with an “innate skill for engaging with other people on social media” facilitate the connection between companies and their potential customers. By delivering the right promotion at the right time (presumably to the right person), GoChime thinks that it can play a part in defining the new economy that is emerging on social. The Co-founders say that, so far, they’ve seen CTRs and conversion rates that far exceed traditional advertising options, and are convinced that they’re onto something.

The startup is still working out its business model, but you can get a sense of where this is going. If GoChime can connect brands with top social media influencers and acquire new customers, then the startup gets paid and, in turn, provides a social service while doing so. Obviously, this model is all about effectively finding the best influencers. It remains to be seen whether its “influence score” is enough of a litmus for brands to seek out those influencers, but it’s yet another social-centric direct marketing alternative to display advertising.

Chime in and let us know what you think.

Tuesday, December 20, 2011

Making Money Scam

Getting a mortgage is difficult enough. Having that mortgage modified because your house has dropped in value can be a Minotaur's maze full of unscrupulous types looking to cash in on your uncertainty about the often complicated process.

To that end, the good folks at the Consumer Financial Protection Bureau — which is now taking complaints about mortgages — has drafted the following advice for avoiding scammers who only want to separate your money from your bank account:

1. Only your mortgage servicer has discretion to grant a loan modification. Therefore, no third party can guarantee or pre-approve your HAMP mortgage modification application.

2. Beware of anyone seeking to charge you in advance for mortgage modification services — in most cases, charging fees in advance for a mortgage modification is illegal.

3. Paying a third party to assist with your HAMP application does not improve your likelihood of receiving a mortgage modification. Accordingly, beware of individuals or companies that ask you for payment and tout success rates or claim to be "experts" in HAMP.

4. If an individual or company claims to be affiliated with HAMP or displays a seal or logo representing the U.S. government in correspondence or on the Web, you should check the connection by calling the Homeowner's HOPETM Hotline.

5. Beware of individuals or companies that offer money-back guarantees.

6. Beware of individuals or companies that advise you as a homeowner to stop making your mortgage payments or to not contact your mortgage servicer.

Applying to the federal Home Affordable Modification Program is always free and can be done on your own or with free help from a housing counselor approved by the U.S. Department of Housing and Urban Development.

For more information on how to apply, call the Homeowner's HOPETM Hotline at 1-888-995-HOPE (1-888-995-4673) or visit www.MakingHomeAffordable.gov.

Tips for avoiding mortgage modification scams [ConsumerFinance.gov]

If you're drowning in debt, chances are you're desperate enough to try anything.

That includes so-called "Debt Relief" services.

These bogus businesses hit radio airwaves and late-night infomercials to pose as knights in shining armor for consumers reaching the end of their money rope.

Don't worry, they say, pledging to slay the Big Bad Wolf (i.e.: your creditors) and help you live Happily Ever After – for a fee.

Here's a wake up call: This is a probably a lie.

The Federal Trade Commission just revamped regulations surrounding debt relief services, making it more difficult for them to dupe unwitting consumers into forking over cash for services they have no intention of rendering.

But it's still all-too possible to get tricked, so here are some red flags to look for:

Upfront fees. By law, debt relief companies can't collect fees until you've gotten what you intend to pay for. If they try to feed you a line of bull about down payments or holding fees, don't stick around to hear the rest of their sales pitch.

Shady timelines. The firm has to tell you how long you'll have to wait to see results, according to the FTC. If they're playing coy, they're probably up to something fishy.

Unclear pay scale. They're required by law to tell you how much their services cost upfront.

Fairytales. If they're painting a rosy picture of all the magical benefits you'll glean from their service without telling you the potential negative side effects, they're in the wrong. The new FTC rule makes it illegal to tell you the pros without the cons.

Now see 11 tips to help your credit score skyrocket >

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Monday, December 19, 2011

Tips on discovering the best option carpet cleaning corporation for the position.

Commercial carpet cleaner is a best point to make use of inside the places of work to completely clean carpets and rugs. In high traffic areas, in which floor coverings tend to be densely dirty, cleaning gets even more complicated; consequently, most cleansing installers purchase a industrial carpet cleaner.

Office structures, using their hundreds of square feet regarding carpeted location, pose unique difficulties for washing installers. Washing companies should thoroughly clean carpets and rugs within business office buildings inside very little time as you can to avoid disrupting everyday procedures. In large targeted traffic locations, in which floor coverings are densely damaged, cleaning gets even more complicated. As a result, many companies purchase a industrial carpet cleaner made to provide superlative, effective washing with regard to business locations such as office processes.

Low conclusion carpet cleaning machines might save money in the beginning, yet repeated complete breakdowns, deterioration, as well as poor work top quality will definitely cost far more in the long term. These types of reduced capability machines tend to be intended for make use of in your own home or within scaled-down areas. They can't work hour after hour without a split, as business carpet cleaning needs. Additionally, they are not necessarily resilient sufficient to withstand the corrosive chemicals and also soil a commercial carpet cleaner is subjected to. As a result, you ought to research the actual stock to get a dealer that offers industrial carpet cleaner and also pick the best product.

Any industrial carpet cleaner provides greater strain amounts as well as temperature settings compared to household machines, permitting more quickly, more efficient cleaning. Several brands associated with commercial carpet cleaning devices might obtain temps of up to 210° Farreneheit. They could have stress ranges different around 500 psi, which can be adjusted based on the cleaning requirements.

One of the most important requirements with regard to carpet cleaning products is continuous functioning. Consequently, top end commercial carpet cleaner is fitted together with higher ability answer and also recuperation tanks. Several devices have remedy tanks as big inside capability since 18 gallons. Also, to avoid the requirement to cease the equipment before drinking water heats, a couple of heating components are given as opposed to 1, which usually reduces heat time to around 5 minutes. Several carpeting shampooers have got automated refilling as well as getting rid of mechanisms so the owner will not end up throwing away effective time filling up as well as draining away clean and also filthy drinking water.

Carpeting extractors should be low circulation, regardless of what conditions an individual function beneath. Although you may by no means encounter drinking water scarcity, all businesses of this dynamics ought to utilize h2o moderately. Additionally, if you have to work on the customer's website, you might must be a lot more mindful about drinking water use, especially because damp worksites are usually seldom treasured. Carpet cleaning in which make use of much less water help in more quickly carpeting drying out, thus eliminating problems in which cause mold and also pest pests.

Higher capability carpet shampooers have got an additional function. They're also employed for cleansing rugs as well as upholstery. Be sure you obtain area rug cleansers using the appropriate wands. Upholstery wands are usually smaller than carpet wands; they may be used for washing couch handles, couches, baby car seats, drapes, as well as area rugs. Preferably, these kinds of wands are made of stainless steel regarding added durability and corrosion level of resistance.

Verify the actual hose pipe length as well as top quality too. The hose pipe ought to be resilient and break resistant and may end up being extended sufficient to be able to easily accomplish the location needed without regular relocating. Top quality carpet extractors have got tubes that can be adjusted according to the measurements with the floor covering.

The proper rug cleansers are usually an essential element of any carpet cleaning enterprise and offer years associated with service and also thousands of dollars inside increased efficiency. Daimer Industries can be a leading dealer associated with carpet cleaning equipment. Daimer offers a complete range of greatest carpet cleaners which includes floor covering extractors, rug cleaners, carpet shampooers and many more.

Increasingly more carpet cleaning companies are getting established with every moving evening with the only purpose of supplying expert carpet cleaning services to be able to those who demand these.

Increasingly more carpet cleaning organizations are getting established together with every transferring day with all the sole goal of offering expert carpet cleaning companies in order to those who need these. The requirement regarding expert carpet cleaning may vary through person to person. Although some demand these kinds of providers since they might have simply no time to accomplish the particular cleaning themselves, other people can believe that they do not hold the correct skills to accomplish the cleansing; others may not really feel inspired to clean the actual floor coverings, particularly if they're large.

Most people who elect to carry out the actual cleansing themselves often ponder how to get exactly the same striking outcomes as the professionals. Fortunately this is achievable with the correct products, the right cleaning products and the correct strategies utilized in carpet cleaning. http://carpetcleaningatlanta1.info One thing you have to do is actually figure out the right products regarding the type of unsightly stains or places typically entirely on your floor covering. The right products will definitely finish the same job carefully and also properly.

Next is always to know the particular kinds of equipment you need for your job. There are a myriad of cleaning gear on the market, some of which are pricey. However, you'll be able to have the proper gear at a reasonable price by conducting simple online research. After you have decided the strategy you would like to utilize to clean your floor covering, it will be easier to find the proper tool for it.

Lastly, it is necessary to understand the right cleaning processes to get a distinct kind of floor covering clean. Many individuals end up within circumstances exactly where they've got the best washing real estate agents and also the right equipment however do not know the proper ways to perform excellent job. The net is a great device to use regarding studying the right carpet cleaning techniques from the professionals themselves.

With these 3 items in position, it's effortlessly feasible to completely clean your carpet just as the professionals. Should you be not really too certain about your features, always require specialist because it is very inexpensive. Oriental Carpet Attention THE BIG APPLE, the NEW YORK carpet cleaning business, continues to be providing experienced and also trustworthy carpet cleaning companies to be able to Ny in the past two decades. Having the greatest, A+, score with the BETTER BUSINESS BUREAU, Asian Carpet Attention NEW YORK experienced positioned itself as a very expert and also reputable Nyc carpet cleaning company. Obtain a TOTALLY FREE On the internet Quotation or even Phone Today for more information regarding the carpet cleaning service.

It is vital that you understand that if you're looking for an excellent carpet cleaning program, be sure to verify their particular reputation. Uncover what another prior clients require to indicate regarding all of them. Go to: http://carpetcleaningatlanta1.info for more information with regards to tracking down an established carpet cleaning Atl. or simply just research with the use of carpet cleaning Atlanta. Once you've it, take a look at their unique plan areas to discover should they have insurance policy in which your premises can be found. From then on phone the quantity for the region as well as routine a scheduled appointment.

Thursday, December 15, 2011

precisely what to start looking for when selecting a qualified appliance repair company Appliance Repair Chicago

Tips on hiring an appliance repair service

1. For virtually any options concerning picking a major appliance repair company, receive advice to begin several appliance repair companies through men and women whoever views you confidence, similar to your family members as well as pals that have had encounters within using the services of appliance repair companies ahead of
.

2. Consider when it is more cost-effective to be able to merely unhealthy the applying for any new just one compared to to have that fixed with a professional. Free estimates can even be distributed by several appliance repair chicago
on the net or higher the telephone. Doing this, you won't ought to publication an actual service call for a technician right away and acquire incurred expensive fees for just a simple restore you could also carry out all on your own. At this stage, you can pre-judge regardless of whether you must fix or maybe swap this defective equipment
.

3. An additional aspect that will help to contemplate whether you must seek the services of an established appliance repair tech would be the typical endurance of product. Perform little investigating online to uncover in case your machine could be also aged if solving it is going to just be any squander regarding dollars as well as period
.

4. Using some old types of dishwashers, washing machine's, and refrigerators, they will are apt to have a much better excellent in relation to their internal parts when compared with recent low-end versions. Globalization features lead to presenting specific tiny parts of numerous devices being manufactured in mass in several spots in the world; this added towards the creation of cheap, fairly low-quality interior components. There are several very good and very resilient old-model home equipment that might be worth repairing
.

5. A simple work involving unplugging after that pushing again an electric machine will often apparent the problem with regard to minor automated does not work properly on units
.

6. Before you get a specialist appliance repair technical assistant in the future above and carry out this restore in your case, you might like to verify search engines like google with regard to appliance repair instructions that may illustrate the problem and present widespread do-it-yourself fixes. On-line product guides are generally cost-free and could provide you complete exactly the way to accomplish modest fixes with regard to certain models of devices
.

7. If you have your knack correctly and choose to accomplish technical home vehicle repairs alone, you will need to act like an established as well as have on basic safety cups in addition to steel-toed safety sneakers. It is usually sound judgment for you to unplug the appliance initial before even thinking about unscrewing anything. Sharp tips can be found interior dryers which means you have to be cautious whenever taking care of just one
.

Why you should hire a professional appliance repair service?

Getting an experienced to accomplish a great appliance repair could keep people via totally wasting your time trying out this processes of your residence machine that you simply don't realize. Looking to correct it alone may even cause far more deterioration on your own machine. You will discover so many affordable appliance repair products and services staying publicized on-line or around the phonebook. You are able to often speak to the correct one who can fix whichever deterioration equipment you may have at your home
.

There are certain household appliance products that may be additional cost-effective to correct when compared with to interchange. Microwaves, refrigerators, freezers, stoves, dryers, stove tops, and so forth. enhance our everyday life; all of us at times perhaps come across comfort and ease by employing these individuals. When they get busted or even stop working appropriately, eliminating them instantly in support of a new just one most likely are not in financial terms audio. There are so many instances when the malfunctioning is extremely minor, and only many minor alterations or even straightforward fixes might make an item become just like fresh again
.

Pros which offer you house restoration providers can be purchased on-line or maybe around the phonebook, in addition to some of them are able to come above or even talk to people for the cell phone to present free estimations about possible prices with regard to fixing a specific home equipment
.

What to look for when hiring a professional appliance repair service?

Inquire coming from family members in addition to buddies 1st intended for suggestions. Those whose opinions a person rely on are normally the best method to obtain facts with regards to different residence appliance repair services they've experimented with previous to.

If you utilize both an on the web appliance repair forum or an on-line advertisement of an commercial appliance repair corporation, then you definitely must be sure which it states that “licensed and insured” so that you can make certain that you will be getting the solutions from a specialist who's underwent the official appliance repair training. This company’s express licence should likewise always be something else that you should be cautious about. Your licenses amount must be good and also the insurance policy needs to be up to date. Moreover, you will need to analysis about how prolonged of which appliance repair business has been in business in addition to what is the best destinations this functions; a corporation using a large amount of community record is frequently additional trusted because doing so goes via selected plans to maintain it's specialized name in the marketplace. Another important things never to overlook even though looking for the appliance repair service is whether or not the company can be listed with important web directories such as yellow-colored websites, Search engines maps, Yahoo regional, and many others. The item should be detailed somewhere; a really imprecise a single might just be a good inexperienced start-up or maybe a con. You must also understand that appliance repair chicago
which publicise greatly might cost a whole lot more than these little nearby versions which depend a smaller amount in promotion although weighty about the word-of-mouth spread of the excellent fix solutions.

Once you have ultimately picked that appliance repair business to search with, you might make inquiries pointedly about the name with the specialist who'll possibly be providing you and instantly request to talk with them very first. At this point, it is suggested you ask the particular tech just how long he / she may be correcting appliances. Supply the tech information from the trouble. Supply each of the signs and symptoms consequently that she or he may think of feasible advantages of the applying malfunction. The actual technical assistant will likely offer a few achievable brings about for that equipment difficulty also before he or she offers the opportunity to appear above to your dwelling. Ultimately, require an appraisal of the restore cost after you have layed out the challenge. An established tech is always prepared to provide one

It’s vital that you keep in mind that when you are looking for an appliance repair business, make sure you examine their own reputation. Uncover what additional earlier clients must point out concerning these. Visit: www.aaaasc.com for more information concerning locating a professional appliance repair in Chicago or perhaps lookup by utilizing appliance repair Chicago. Once you have the website, check out their own program places to find out should they have coverage where your house is positioned. After that phone the quantity for the area as well as schedule an appointment.

Saturday, December 3, 2011

Making Money in Wotlk

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Friday, December 2, 2011

foreclosure defense